Mission Statement

To provide superior sales representation to our manufacturer principals while performing exceptional service and technical expertise to distributors, end users, architects and installers.

Company History

Security Hardware is an independent sales rep agency committed to delivering a market-focused approach in the total openings industry. We believe in old fashioned work ethic, integrity and we respect our clients' needs; adding value through an emphasis on a professional sales process, training, service and product expertise. 

Security Hardware, Inc. began in 1971, born out of Ernie Zanrosso's home office with just a few product lines to start. The firm continues today under the leadership of Mark Ferraro, CPMR. Understanding our customer's needs, technical expertise in product, the programs our factories offer, the market segments and the individual needs of influencers are the keys to successful return on investment for all parties. Security Hardware also provides consulting services in areas of product application, key system structure, and security/safety recommendation. Contact Mark directly for an initial discovery meeting free of charge.

Mark Ferraro, CPMR - PRINCIPAL

Mobile: (714) 920-6440

mferraro@securityhardware.com 

A graduate of California State University, Northridge, Mark began his career in the hardware industry in 1985 for Security Hardware.  He is experienced in every facet of the rep business focusing on branding, technical training/education and sales expertise.  Mark has developed relationships that are valued and respected in the industry.  In 2003, earned IPA -MRERF  Certified Professional Manufacturers Representative (CPMR) designation completing course study at ASU.  Primary responsibilities are to influence distributors, end users and consultants. He is proudly married to his wife, Donna, for 30+ years and blessed parents of four sons.

Territory

Arizona, California, Hawaii, Nevada